December 19th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »
In order to support their launch in Indonesia, Nokia has invested in a special promotional bus that will roam the streets in order to spread the word on the N-Gage mobile gaming services.
The bus is staffed up with merchants who sell the games to the Indonesian youth as well as make available demo's and assistance in how to use the service. Nokia will also start selling N-Gage games via vouchers. It's the first time that Nokia is actually selling vouchers for mobile games as before, they where only for promotional use.
