February 11th, 2009 by Arjan Olsder Posted in Brand Licensing | No Comments »
G.I. Joe is coming to the cinema's, like how cool is that!? Well, it's cool enough for EA to at least license the brand from Hasbro for all platforms imaginable, including mobile!
"As Hasbro and Paramount Pictures reignite the G.I. JOE(R) property this year with an all-new toy line and film, EA is excited to play a major role in bringing this icon of pop culture history to a new generation of enthusiasts through interactive gaming," said Chip Lange, General Manager and Vice President of EA Hasbro. "G.I. JOE(R) offers exceptionally rich storylines and a cast of characters that lends itself incredibly well to creating an over-the-top action adventure video game that will thrill gamers as well as G.I. JOE(R) fans."
"G.I. JOE(R) has been an icon of action for 45 years," said Mark Blecher, General Manager of Digital Gaming and Media at Hasbro. "EA has tapped the legacy of the G.I. JOE vs. COBRA saga to create an amazing interactive experience inspired by the movie, comic books, animated series and iconography that we hope will resonate with millions of fans."
