April 20th, 2009 by Arjan Olsder Posted in 1 | No Comments »
Flurry has released an article over at Forbes about how developers can increase the performance of their mobile games. “Treat it like a song” the company’s Chief Executive Simon Khalaf says…
According to the company, many mobile game developers rush their product to the market. Though quality is good, developers fail to make enough noise to get the game noticed by the big public.
Good songs need a good artist, producer, distributor and promotion. Apple does distribution, to that’s no problem. The good artist is there as well (or should be there), but the rest is lacking.
That’s where Flurry fits in. The company expects that a mobile game can make up to $ 15 million with good marketing.
So far, about 5,000 developers, representing 3,000 apps and several mobile platforms (iPhone, Google Android, BlackBerry and JavaME) have signed on. Flurry's main focus is the iPhone, as most of the applications it supports (about 72%) are iPhone-related.
The company will also focus at ingame advertising. It plans the launch of a service called AppCircle. That application will launch menu’s within games to promote mobile games from other developers. By including the tool, smaller developer can help each other to share mobile gamers.
Read the full article at Forbes.
