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Vodafone to Release an App Store Too

May 14th, 2009 by Arjan Olsder Posted in Distribution | No Comments »

Vodafone It seems Vodafone is also jumping the bandwagon as they announce their own App Store. The news was to be expected as competitor O2 (Telefonica) has been making a lot of noise around their Litmus App Store and T-Mobile and AT&T also have their App Stores in place.

Developers that publish their mobile games on Vodafone will get a kickback of 70%. This matches with the kickbacks from Apple and Google. Another benefit will be direct billing that happens after the game is downloaded to the device. This offers more security and comfort to the consumer.

Next to billing support, Vodafone will also start supporting LBS services over its network. The company will make available API’s that will enable developers to track the position of consumers. Next to augmented reality, game developers can also pinpoint advertising.

Vodafone expect to make the App Store available to all its 289 million consumers.

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