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60% of AT&T Consumers Play Games

May 6th, 2009 by Arjan Olsder Posted in Research & Stats | No Comments »

At&t According to a study of Information Solutions Group (commissioned by PopCap), nearly 60% of AT&T’s consumers play mobile games.

What is even more interesting is the fact that more then half of them is even playing under work time. 40% plays on a weekly basis. 26% bought a game (at least once) and about a third downloads one or more free mobile games.

The most important factors for purchasing a mobile game where genre, price and demo’s. Puzzle, Casino and card games where the most popular genres.

The survey was held under 1100 participants.

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