January 21st, 2008 by Arjan Olsder Posted in 1 | No Comments »
I-Play and their parent Oberon Media have announced new research data about the mobile gaming behaviour of online casual gamers.
Their study reveals that 38% of online casual gamers play mobile games as well. 45% would like to have a mobile version of their favourite online games.
The 38% of online casual gamers can be split up in 22% that plays mobile games on a regular basis and 16% that plays sometimes. The total of 38% is above the industry average when looking at other North-American gamers (according to M:Metrics). This makes online casual gamers twice as likely to play and buy mobile games then other mobile phone owners.
66% of the online casual gamers plays games on a daily basis while 22% said they play about three times a week. The market for online casual game subscriptions is set to grof from $ 2 billion in 2005 to $ 6.8 billion by 2011 (according to DFC Intelligence). Mobile games revenue will grow from $ 3.4 billion to over $ 11 billion by 2011 (according to Informa Telecoms).
Oberon and I-Play held the survey along 1,000 online casual game players that visited partner game sites served by Oberon during september. The age groups where almost equally divided.
David Gosen, President, I-play commented: “The frequency with which online casual gamers play is noteworthy and the fact that this group have twice the propensity to play mobile games as the average mobile user is hugely exciting and positive for the mobile games industry. Further potential is shown by the fact that nearly half of people surveyed would want to play their favourite online game on mobile, providing another positive indication of the cross-pollination opportunities between the two gaming communities. This reinforces our position first company to deliver global, integrated casual-games solutions across the ‘three screens’ of PC, mobile and iTV.”
