February 16th, 2007 by Arjan Olsder Posted in Events & Conferences | No Comments »
Gunnar Larson, director of mobile games at Real Networks held his keynote at 3GSM about the problems when it comes to customer satisfaction when purchasing mobile games. Right now, only 4 out of 100 consumers returns to buy a second game. This means from every 100 sales, 96 of them are not compelling enough for consumers to value mobile gaming. This means quality has to improve on operator decks and we as an industry should help out on this. A way to stimulate returning consumers is by offering ‘try and buy’ versions of our games.
