September 16th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »
123play.com today announced a partnership with Dennis Publishing, to give readers the means to download free mobile games directly to their phones.
The deal includes the following websites in the agreement: www.computershopper.co.uk, www.custompc.co.uk and new sites like www.denofgeek.com and www.knowyourmobile.com will include instructions of how to download free games from 123play.com’s portfolio.
"The thousands of online fans of Dennis Publishing’s websites are the perfect audience for 123play’s brand of ad-funded games – cool, brand-savvy and with a keen eye for a great deal," said Markus Ramark, CEO of 123play.com. "Who doesn’t like to get something for free – especially when it’s a quality game from one of the industries’ best publishers?"
"At Dennis Publishing we strive to give our audience the best experience possible across every platform. Mobile games are hugely popular and thanks to 123play.com we can now add a large portfolio of high quality free mobile games to our offering," said Andrew Nicholls, Partnerships and Mobile manager at Dennis Publishing.
