April 20th, 2009 by Arjan Olsder Posted in Distribution | No Comments »
123Play found a new, excellent European partner to promote their free mobile games. 123Play will make it’s catalogue available to the readers of the free Metro newspaper.
The deal kicks off in the UK where about 5 million readers a day will be pushed to download the free ad supported mobile games via shortcodes that are advertised in the newspaper.
123Play will start off with 50 titles from companies like IndiaGames, Player X And Infusio.
"This deal with Metro is a major step forward for 123play.com," said Ilkka Lassila, CEO of 123play.com. "By offering games across its print, web and mobile sites, millions of readers who may have never downloaded a game before can now get top quality games without any risk or spending any money.”
